So in this post, I just wanted to list the main factors that affected the change from traditional advertising to fast advertising and explain why digital audiences widely accept this emerging format
Influencer marketing initiatives are becoming less popular. Instead, marketers are advocating for "actual" people's user-generated content, posing a shift in the creators economy.
TikTok, the short-video app owned by Chinese company Bytedance, has exploded in popularity over the last several years.
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