What is Growth Marketing and how it can help you


If you’re a business owner, chances are you know that marketing is one of the most important aspects of your brand. Especially if you have a small business or just starting out on your own, it can be difficult to allocate sufficient time and money towards marketing. However, it is important to understand that there are different kinds of marketing techniques, each with its own benefits and drawbacks. One such technique is growth marketing—also known as digital marketing, digital strategy or customer acquisition strategy—which has become increasingly popular among businesses as a way to increase sales through an effective online presence and other digital platforms such as social media channels or mobile apps and websites.

What is growth marketing?

This type of marketing follows a strategy that focuses on increasing the growth of a business. It is a process of finding new customers and increasing the value of existing customers. It is also known as growth hacking, customer acquisition and customer retention. Growth marketing can be used to build brand awareness, generate leads or increase sales conversions.

Growth marketers use specific techniques or tactics to achieve their goals:

Growth marketing and its mechanisms

Growth marketing is a process that involves a series of activities, which can be categorized into three main topics:

How to implement growth marketing in your brand

Growth marketing and the customer journey

The customer journey is the path a customer takes when they interact with your brand. It begins with awareness and ends in purchase. But it’s not as simple as that. The path a customer takes is influenced by many factors - their needs, interests, desires and much more.

The customer journey can be broken down into three stages:

How to personalize the customer journey?

The customer journey is a vital part of the customer experience. It can be broken down into six stages:

In order to personalize your customer journey, you need to understand what stage your customers are at in their journey. You also need to know how they feel about their experience at each stage.


Growth marketing is a tool that can help you grow your business. But it's not just about the numbers. It's about how customers feel and how they experience your brand, and it’s also about the data you collect on customers as they interact with your company.

Marketers are focused on making sure their companies are giving each and every customer what they want at all times—and more importantly, that those interactions result in more conversions or sales over time. They look at the entire customer journey from beginning to end, starting with someone who doesn’t know anything about the product or service (or even understands why it exists) to someone who uses it regularly and becomes an evangelist for the brand itself (a “superfan”).

This can help you build a better relationship with your customers, which in return will make them loyal. This will lead to more sales and revenue for your business. The best part is that it's not hard to implement this strategy since it involves using tools like social media, ads and email campaigns to reach out (and engage) with your customers.

About the author:

P O V: Digital strategist
Eliana Yahontova
  • Planning, analysis and report of digital campaign
  • Analyse user experience data
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