/* ===================================================================
   POV MEDIA — REDESIGN V3
   Dark-only award-site rebuild. Design tokens carried from v2.
   =================================================================== */

*, *::before, *::after { margin:0; padding:0; box-sizing:border-box; }

:root{
  --pink:#F5B7FF;
  --yellow:#FCEE2F;
  --black:#000;
  --white:#FFF;
  --gray:#AAA;
  --dgray:#2A2A2A;
  --card:#111;
  --deep:#0A0A0A;
  --display:'Archivo',sans-serif;
  --body:'DM Sans',Arial,sans-serif;
  --mono:'DM Mono',monospace;
  --ease:cubic-bezier(.76,0,.24,1);

  /* layout */
  --pad: clamp(20px, 4vw, 64px);
  --gut: clamp(8px, 1.2vw, 22px);
  --radius: 16px;
  --radius-sm: 8px;
  --nav-h: 84px;
}

html{ background:var(--black); scroll-behavior:smooth; }
html,body{ background:var(--black); color:var(--white); }

body{
  font-family:var(--body);
  font-size:16px;
  line-height:1.6;
  font-weight:400;
  overflow-x:hidden;
  background:var(--black);
}

img,video{ display:block; max-width:100%; height:auto; }

a{ color:inherit; text-decoration:none; }

ul{ list-style:none; }

button{ font:inherit; background:none; border:0; color:inherit; cursor:pointer; }

input,textarea{ font:inherit; color:inherit; background:none; border:0; outline:0; }

::selection{ background:var(--pink); color:var(--black); }

::-webkit-scrollbar{ width:8px; }
::-webkit-scrollbar-track{ background:var(--deep); }
::-webkit-scrollbar-thumb{ background:var(--dgray); border-radius:4px; }
::-webkit-scrollbar-thumb:hover{ background:var(--pink); }

h1,h2,h3,h4,h5,h6{
  font-family:var(--display);
  font-weight:800;
  letter-spacing:-0.02em;
  line-height:1.04;
}

p{ color:var(--gray); }

.accent-text,.accent,.hl{ color:var(--pink); font-style:normal; }

/* ===================================================================
   TEXTURE OVERLAYS
   =================================================================== */
.noise,.grain{
  position:fixed; inset:0; pointer-events:none; z-index:9000;
}
.noise{
  opacity:.045; mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.grain{
  opacity:.025; mix-blend-mode:soft-light;
  background:repeating-radial-gradient(circle at 0 0, transparent 0, rgba(255,255,255,.4) 1px, transparent 2px);
  background-size:3px 3px;
}

/* ===================================================================
   SCROLL PROGRESS
   =================================================================== */
.scroll-progress{
  position:fixed; top:0; left:0; height:3px; width:0%;
  background:linear-gradient(90deg,var(--pink),var(--yellow));
  z-index:9500; transition:width .08s linear;
}

/* ===================================================================
   CUSTOM CURSOR
   =================================================================== */
.cursor-dot,.cursor-ring{
  position:fixed; top:0; left:0; pointer-events:none; z-index:9400;
  transform:translate(-50%,-50%);
  border-radius:50%;
  opacity:0;
}
.cursor-dot{
  width:6px; height:6px; background:var(--white);
  transition:opacity .25s var(--ease), background .25s var(--ease);
}
.cursor-ring{
  width:44px; height:44px; border:1px solid rgba(255,255,255,.35);
  display:flex; align-items:center; justify-content:center;
  transition:width .35s var(--ease), height .35s var(--ease), border-color .35s var(--ease), background .35s var(--ease), opacity .25s var(--ease);
}
.cursor-label{
  font-family:var(--mono); font-size:10px; letter-spacing:.12em;
  text-transform:uppercase; opacity:0; transition:opacity .2s var(--ease);
  color:var(--black); white-space:nowrap;
}
/* Only reveal the custom cursor badge when hovering an interactive element —
   keeps the regular pointer free during normal scrolling/reading. */
.cursor-ring.is-hover,
.cursor-ring.is-play{ opacity:1; }
.cursor-ring.is-hover{
  width:56px; height:56px; border-color:rgba(255,255,255,.6); background:transparent;
}
.cursor-ring.is-hover.is-click{
  width:72px; height:72px; border-color:transparent; background:var(--white);
}
.cursor-ring.is-play{
  width:96px; height:96px; border-color:transparent;
  background:var(--pink);
}
.cursor-ring.is-play .cursor-label,
.cursor-ring.is-hover .cursor-label{ opacity:1; }
@media (max-width:991px){ .cursor-dot,.cursor-ring{ display:none; } }

/* floating video preview that follows cursor on service rows */
.vid-preview{
  position:fixed; top:0; left:0; z-index:9300; pointer-events:none;
  width:320px; height:200px; border-radius:var(--radius-sm);
  overflow:hidden; opacity:0; transform:translate(-50%,-50%) scale(.85);
  transition:opacity .35s var(--ease), transform .45s var(--ease);
  border:1px solid rgba(255,255,255,.1);
  box-shadow:0 30px 80px rgba(0,0,0,.6);
}
.vid-preview video{ width:100%; height:100%; object-fit:cover; }
.vid-preview.is-active{ opacity:1; transform:translate(-50%,-50%) scale(1); }
@media (max-width:991px){ .vid-preview{ display:none; } }

/* ===================================================================
   PRELOADER
   =================================================================== */
.preloader{
  position:fixed; inset:0; z-index:10000;
  background:var(--black);
  display:flex; flex-direction:column; justify-content:space-between;
  padding:var(--pad);
}
.pl-mark{
  flex:1; display:flex; align-items:center; justify-content:center;
}
.pl-logo-svg{
  width:clamp(220px,32vw,520px); height:auto;
  fill:var(--white);
}
.pl-meta{
  display:flex; justify-content:space-between; align-items:flex-end;
  font-family:var(--mono); font-size:12px; letter-spacing:.12em;
  text-transform:uppercase; color:var(--gray);
}
.pl-bar{
  position:absolute; bottom:0; left:0; width:100%; height:2px;
  background:var(--dgray);
}
.pl-bar i{
  display:block; height:100%; width:0%; background:var(--pink);
  transition:width .2s var(--ease);
}
.pl-curtain{
  position:fixed; inset:0; z-index:9999;
  background:var(--black);
  transform:scaleY(0); transform-origin:bottom;
  pointer-events:none;
}

/* ===================================================================
   NAV
   =================================================================== */
nav{
  position:fixed; top:0; left:0; right:0; z-index:1000;
  display:flex; align-items:center; justify-content:space-between;
  height:var(--nav-h); padding:0 var(--pad);
  transition:background .4s var(--ease), border-color .4s var(--ease), backdrop-filter .4s var(--ease);
  border-bottom:1px solid transparent;
}
nav.is-scrolled{
  background:rgba(0,0,0,.6); backdrop-filter:blur(14px);
  border-bottom-color:rgba(255,255,255,.08);
}
.nav-logo svg{ width:84px; height:auto; fill:var(--white); display:block; }
.nav-links{ display:flex; align-items:center; gap:clamp(20px,3vw,40px); }
.nav-links a{
  font-family:var(--mono); font-size:13px; letter-spacing:.08em;
  text-transform:uppercase; color:var(--white); position:relative; padding:6px 0;
}
.nav-links a::after{
  content:''; position:absolute; left:0; bottom:0; width:0; height:1px;
  background:var(--pink); transition:width .35s var(--ease);
}
.nav-links a:hover::after{ width:100%; }

/* "Work" hover dropdown — Services / Process / Stats */
.nav-item{ position:relative; display:flex; align-items:center; }
.nav-drop{
  position:absolute; top:100%; left:50%;
  transform:translateX(-50%) translateY(10px); margin-top:12px;
  min-width:184px; padding:10px; display:flex; flex-direction:column; gap:2px;
  background:rgba(8,8,8,.92); backdrop-filter:blur(16px);
  border:1px solid rgba(255,255,255,.1); border-radius:14px;
  box-shadow:0 26px 60px rgba(0,0,0,.55);
  opacity:0; visibility:hidden;
  transition:opacity .3s var(--ease), transform .3s var(--ease), visibility .3s;
  z-index:1001;
}
.nav-drop::before{ content:''; position:absolute; top:-16px; left:0; right:0; height:18px; }
.nav-item:hover .nav-drop{ opacity:1; visibility:visible; transform:translateX(-50%) translateY(0); }
.nav-drop a{
  font-family:var(--mono); font-size:12px; letter-spacing:.08em; text-transform:uppercase;
  color:var(--gray); padding:9px 14px; border-radius:9px; white-space:nowrap;
  transition:color .25s var(--ease), background .25s var(--ease);
}
.nav-drop a::after{ display:none !important; }
.nav-drop a:hover{ color:var(--white); background:rgba(255,255,255,.06); }
.nav-cta{
  border:1px solid rgba(255,255,255,.25); border-radius:999px;
  padding:10px 22px !important; transition:background .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease);
}
.nav-cta::after{ display:none; }
.nav-cta:hover{ background:var(--pink); color:var(--black); border-color:var(--pink); }
.nav-burger{
  display:none; flex-direction:column; gap:6px; width:32px; height:20px;
  justify-content:center; z-index:1100;
}
.nav-burger span{
  display:block; width:100%; height:1.5px; background:var(--white);
  transition:transform .35s var(--ease), opacity .35s var(--ease);
}
.nav-burger.is-open span:first-child{ transform:translateY(3.5px) rotate(45deg); }
.nav-burger.is-open span:last-child{ transform:translateY(-3.5px) rotate(-45deg); }

@media (max-width:991px){
  .nav-links{ display:none; }
  .nav-burger{ display:flex; }
}

/* ===================================================================
   MOBILE MENU
   =================================================================== */
.mobile-menu{
  position:fixed; inset:0; z-index:990; background:var(--black);
  display:flex; flex-direction:column; justify-content:center;
  gap:18px; padding:var(--pad);
  transform:translateY(-100%); transition:transform .55s var(--ease);
}
.mobile-menu.is-open{ transform:translateY(0); }
.mobile-menu a{
  font-family:var(--display); font-weight:800; font-size:clamp(36px,10vw,64px);
  letter-spacing:-.02em;
}
.mm-foot{
  position:absolute; bottom:var(--pad); left:var(--pad); right:var(--pad);
  display:flex; justify-content:space-between;
  font-family:var(--mono); font-size:12px; color:var(--gray); letter-spacing:.08em;
}

/* ===================================================================
   SHARED — section heads, buttons, padding
   =================================================================== */
.sec-pad{ padding:clamp(64px,12vh,140px) var(--pad); }

.sec-head{
  display:flex; justify-content:space-between; align-items:baseline;
  gap:20px; margin-bottom:clamp(40px,7vh,90px);
  padding-bottom:18px; border-bottom:1px solid rgba(255,255,255,.08);
}
.sec-label{
  font-family:var(--display); font-weight:800; font-size:clamp(20px,2.4vw,32px);
}
.sec-index{
  font-family:var(--mono); font-size:12px; letter-spacing:.12em;
  text-transform:uppercase; color:var(--gray); white-space:nowrap;
}

.btn{
  display:inline-flex; align-items:center; gap:14px;
  font-family:var(--mono); font-size:13px; letter-spacing:.1em; text-transform:uppercase;
  padding:18px 30px; border-radius:999px; background:var(--white); color:var(--black);
  position:relative; overflow:hidden; isolation:isolate;
  transition:color .4s var(--ease);
}
.btn::before{
  content:''; position:absolute; inset:0; background:var(--pink);
  transform:translateY(101%); transition:transform .45s var(--ease); z-index:-1;
}
.btn:hover::before{ transform:translateY(0); }
.btn span{ position:relative; z-index:1; }
.btn-arrow{ position:relative; z-index:1; display:inline-block; transition:transform .4s var(--ease); }
.btn:hover .btn-arrow{ transform:translateX(6px); }

.btn-ghost{
  background:transparent; color:var(--white); border:1px solid rgba(255,255,255,.25);
}
.btn-ghost::before{ background:var(--white); }
.btn-ghost:hover{ color:var(--black); border-color:transparent; }

.pulse-dot{
  display:inline-block; width:8px; height:8px; border-radius:50%;
  background:var(--pink); margin-right:10px; position:relative;
}
.pulse-dot::after{
  content:''; position:absolute; inset:-4px; border-radius:50%;
  border:1px solid var(--pink); animation:pulse 2s var(--ease) infinite;
}
@keyframes pulse{
  0%{ transform:scale(.6); opacity:1; }
  100%{ transform:scale(2.2); opacity:0; }
}

/* ===================================================================
   HERO
   =================================================================== */
.hero{
  position:relative; min-height:100vh; min-height:100svh;
  display:flex; flex-direction:column; justify-content:safe center;
  overflow:hidden; background:var(--black);
  padding-top:var(--nav-h);
  --hero-deck-right:clamp(24px,5vw,80px);
  --hero-deck-width:clamp(210px,30vw,420px);
  --hero-cta-stack-nudge:clamp(14px,1.4vw,24px);
}
.hero-canvas{
  position:absolute; inset:0; width:100%; height:100%; z-index:0;
  display:block;
}
.hero-grid{
  position:absolute; inset:0; z-index:1; pointer-events:none;
  display:grid; grid-template-columns:repeat(6,1fr);
  padding:0 var(--pad);
}
.hero-grid span{ border-left:1px solid rgba(255,255,255,.055); height:100%; }
.hero-grid span:last-child{ border-right:1px solid rgba(255,255,255,.055); }
.hero-vignette{
  position:absolute; inset:0; z-index:2; pointer-events:none;
  background:
    radial-gradient(ellipse 88% 82% at 50% 40%, transparent 0%, rgba(0,0,0,.5) 82%, var(--black) 100%);
}

.hero-content{
  position:relative; z-index:5; /* above the phone deck (z:3) so the CTA always wins */
  /* …but stay click-through so the mouse can still reach the phone deck behind
     it (hover-to-front). Interactive children re-enable pointer events below.
     This is hit-testing only — it does not affect the deck/CTA spacing. */
  pointer-events:none;
  padding:clamp(60px,11vh,120px) var(--pad) 0;
  display:grid; grid-template-columns:repeat(6,1fr); gap:var(--gut);
}
.hero-content a, .hero-content button, .hero-content .hero-ctas{ pointer-events:auto; }
.hero-toprow{
  grid-column:1/7;
  display:flex; justify-content:space-between; align-items:flex-start; gap:24px;
  flex-wrap:wrap; margin-bottom:clamp(24px,5vh,56px);
}
.hero-eyebrow{
  display:flex; align-items:center;
  font-family:var(--mono); font-size:12px; letter-spacing:.12em;
  text-transform:uppercase; color:var(--gray);
}
.hero-title{
  grid-column:1/6;
  font-size:clamp(36px,6.4vw,104px);
  line-height:1.08;
  text-align:left;
  text-transform:uppercase;
}
.t-row{ display:block; overflow:hidden; text-align:left; }
.t-mask{ display:block; overflow:hidden; text-align:left; }
.t-inner{ display:inline-block; will-change:transform; white-space:nowrap; }
.hero-colon{ color:var(--yellow); }

.hero-foot-row{
  grid-column:1/7;
  display:flex; justify-content:space-between; align-items:flex-end; gap:40px;
  flex-wrap:wrap;
  margin-top:clamp(28px,6vh,72px);
  padding-bottom:clamp(40px,7vh,90px);
}
.hero-sub{
  max-width:30em; font-size:clamp(15px,1.4vw,19px); line-height:1.6;
  color:var(--gray);
}
.hero-sub b{ color:var(--white); font-weight:600; }
.hero-ctas{ display:flex; gap:16px; flex-wrap:wrap; }

/* hero phone deck */
.hero-deck{
  position:absolute; z-index:3; top:41.5%; right:var(--hero-deck-right);
  width:var(--hero-deck-width);
  transform:translateY(-50%);
  pointer-events:none;
}
.deck-inner{ position:relative; height:clamp(240px,32vw,430px); }
.phone{
  position:absolute; width:62%; aspect-ratio:9/16;
  border-radius:18px; overflow:hidden;
  border:1px solid rgba(255,255,255,.12);
  background:var(--card);
  box-shadow:0 30px 80px rgba(0,0,0,.55);
  pointer-events:auto;
  transition:box-shadow .5s var(--ease), opacity .5s var(--ease), border-color .5s var(--ease);
}
.phone.is-hovered{
  opacity:1 !important;
  border-color:rgba(255,255,255,.28);
  box-shadow:0 40px 110px rgba(0,0,0,.7), 0 0 0 1px rgba(255,255,255,.06);
}
.phone video{ width:100%; height:100%; object-fit:cover; }
.phone.p1{ left:2%; top:9%; z-index:3; transform:rotate(-5deg); width:66%; }
.phone.p2{ left:30%; top:24%; z-index:2; transform:rotate(4deg); width:62%; opacity:.92; }
.phone.p3{ left:48%; top:2%; z-index:1; transform:rotate(9deg); width:58%; opacity:.72; }

.ph-scan{
  position:absolute; left:0; right:0; top:0; height:40%;
  background:linear-gradient(180deg,rgba(255,255,255,.18),transparent);
  animation:scan 4.5s linear infinite; mix-blend-mode:overlay;
}
@keyframes scan{
  0%{ transform:translateY(-100%); }
  100%{ transform:translateY(250%); }
}
.ph-top{
  position:absolute; top:10px; left:10px; right:10px; z-index:2;
  display:flex; justify-content:space-between; align-items:center;
  font-family:var(--mono); font-size:9px; letter-spacing:.1em; text-transform:uppercase;
  color:var(--white); opacity:.85;
}
.ph-rec{ display:flex; align-items:center; gap:5px; color:var(--pink); }
.ph-rec::before{
  content:''; width:6px; height:6px; border-radius:50%; background:var(--pink);
  animation:blink 1.2s steps(1) infinite;
}
@keyframes blink{ 50%{ opacity:.15; } }
.ph-frame{
  position:absolute; inset:0; border:1px solid rgba(255,255,255,.08);
  border-radius:18px; pointer-events:none;
}
.scroll-cue{
  position:relative; z-index:3; align-self:center;
  margin-top:clamp(28px,3.4vh,48px); margin-bottom:clamp(28px,3.4vh,48px);
  display:flex; flex-direction:column; align-items:center; gap:10px;
  font-family:var(--mono); font-size:11px; letter-spacing:.18em; text-transform:uppercase;
  color:var(--gray);
}
.scroll-cue i{
  width:1px; height:36px; background:linear-gradient(180deg,var(--gray),transparent);
  position:relative; overflow:hidden;
}
.scroll-cue i::after{
  content:''; position:absolute; left:0; top:-100%; width:100%; height:100%;
  background:var(--pink); animation:cue 2.4s var(--ease) infinite;
}
@keyframes cue{
  0%{ top:-100%; } 60%{ top:100%; } 100%{ top:100%; }
}
@media (max-width:991px){
  .hero-deck{ display:none; }
  .hero-title{ grid-column:1/7; }
}
/* Tall / near-square / portrait viewports (iPad portrait, tall windows):
   the vertically-centred phone deck drops to where the bottom "Talk to us"
   CTA sits and overlaps it. Hide the deck on any viewport that isn't
   comfortably landscape (aspect-ratio <= 1.3) and let the hero read as a
   clean full-width text layout. Normal 16:10 / 16:9 desktops keep the deck. */
@media (min-width:992px) and (max-aspect-ratio: 13/10){
  .hero-deck{ display:none; }
  .hero-title{ grid-column:1/7; }
}
/* When the phone deck IS shown (wide landscape), keep the supporting copy on
   the left and pin the CTA to the same right-side column as the deck, with
   enough vertical offset that it sits below the videos instead of overlapping. */
@media (min-width:992px) and (min-aspect-ratio: 13/10){
  .hero-foot-row{
    position:relative;
    flex-direction:column; align-items:flex-start;
    gap:clamp(22px,3vh,34px);
    max-width:100%;
  }

  .hero-foot-row .hero-sub{
    max-width:min(30em,56vw);
  }

  .hero-foot-row .hero-ctas{
    position:absolute;
    right:calc(var(--hero-deck-right) - var(--pad) - var(--hero-cta-stack-nudge));
    bottom:clamp(22px,3vh,38px);
    width:var(--hero-deck-width);
    justify-content:center;
  }
}
@media (max-width:767px){
  .hero-toprow{ flex-direction:column; gap:16px; }
  .hero-foot-row{ flex-direction:column; align-items:flex-start; gap:28px; }
  /* allow natural wrapping on small phones instead of clipping */
  .t-inner{ white-space:normal; }
  .hero-title{ line-height:1.12; }
}

/* ===================================================================
   CLIENT MARQUEE
   =================================================================== */
.marquee-wrap{
  position:relative;
  border-top:1px solid rgba(255,255,255,.08);
  border-bottom:1px solid rgba(255,255,255,.08);
  height:60px;
  padding:0;
  display:flex; align-items:center; gap:24px;
  overflow:hidden;
}
.marquee-label{
  position:relative; z-index:2; align-self:stretch;
  display:flex; align-items:center;
  flex:none; padding-left:var(--pad); padding-right:24px;
  font-family:var(--mono); font-size:11px; letter-spacing:.14em; text-transform:uppercase;
  color:var(--gray); white-space:nowrap;
  background:var(--black);
}
.marquee-label::after{
  content:'';
  position:absolute; top:0; right:-44px; bottom:0; width:44px;
  background:linear-gradient(to right, var(--black), transparent);
  pointer-events:none;
}
.marquee{
  display:flex; align-items:center; gap:clamp(26px,3.6vw,58px);
  white-space:nowrap; will-change:transform;
}
.marquee img{
  height:clamp(20px,2.6vw,34px); width:auto; object-fit:contain;
  filter:brightness(0) invert(1); opacity:.55;
  transition:opacity .35s var(--ease);
}
.marquee img.logo-preserve{ filter:none; }
.marquee img.logo-wide{ height:clamp(22px,2.7vw,34px); max-width:min(200px,36vw); }
.marquee img.logo-medium{ height:clamp(19px,2.3vw,30px); max-width:min(150px,28vw); }
.marquee img.logo-small{ height:clamp(17px,2vw,26px); max-width:min(86px,22vw); }
.marquee img.logo-rm{ height:clamp(22px,2.7vw,34px); max-width:min(220px,40vw); }
.marquee img.logo-afibel{ height:clamp(22px,2.6vw,32px); max-width:min(125px,26vw); }
.marquee img.logo-koala{ height:clamp(24px,2.8vw,36px); max-width:min(200px,40vw); }
.marquee img.logo-auchan{ height:clamp(18px,2.1vw,28px); max-width:min(125px,26vw); }
.marquee img:hover{ opacity:1; }

/* ===================================================================
   SHOWREEL
   =================================================================== */
.reel{ position:relative; }
.reel-pin{
  position:relative; min-height:100vh;
  display:flex; flex-direction:column; align-items:center; justify-content:center;
  overflow:hidden; isolation:isolate;
  background:var(--black);
  padding:clamp(80px,12vh,140px) 0;
}
.reel-pin::before{
  content:'';
  position:absolute; inset:0; z-index:0; pointer-events:none;
  background:
    linear-gradient(180deg, rgba(0,0,0,.92) 0%, rgba(0,0,0,0) 18%, rgba(0,0,0,0) 82%, rgba(0,0,0,.92) 100%);
}
/* On desktop the section is pinned and the video grows centred, so lock the
   pin to exactly one viewport for clean vertical centring during the zoom. */
@media (min-width:768px){
  .reel-pin{
    height:100vh; min-height:0;
    justify-content:center;
    /* The section is pinned under the fixed nav, so the optical centre is the
       area BELOW the nav, not the whole viewport. The extra top padding (= nav
       height) shifts the centred frame down by nav-h/2 so it sits dead-centre
       in the space under the navbar. */
    padding:calc(var(--nav-h) + clamp(40px,6vh,80px)) 0 clamp(40px,6vh,80px);
  }
}
.reel-layout{
  position:relative; z-index:3; width:100%;
  display:flex; align-items:center; justify-content:center;
  gap:clamp(38px,5vw,88px);
  padding:0 var(--pad);
}
.reel-side{
  display:none; flex:1 1 0; width:100%; max-width:340px;
  height:min(62vh,620px);
  opacity:.58; pointer-events:none;
  mix-blend-mode:screen;
}
@media (min-width:1024px){
  .reel-side{ display:block; }
}
.reel-grid{
  position:absolute; inset:0; z-index:1; pointer-events:none;
  display:grid; grid-template-columns:repeat(6,1fr);
  padding:0 var(--pad);
  opacity:.28;
}
.reel-grid span{ border-left:1px solid rgba(255,255,255,.05); height:100%; }
.reel-grid span:last-child{ border-right:1px solid rgba(255,255,255,.05); }
.reel-label{
  position:absolute; z-index:1; top:clamp(64px,9vh,96px); left:var(--pad); right:var(--pad);
  display:flex; justify-content:space-between; align-items:center;
  flex-wrap:wrap; gap:16px; pointer-events:none;
}
.reel-label-tag{
  display:flex; align-items:center;
  font-family:var(--mono); font-size:12px; letter-spacing:.12em;
  text-transform:uppercase; color:var(--gray);
}
.reel-label-index{
  font-family:var(--mono); font-size:12px; letter-spacing:.12em;
  text-transform:uppercase; color:var(--gray); white-space:nowrap;
}
.reel-frame{
  position:relative; flex:0 0 auto; z-index:2;
  /* Height-driven so the portrait video keeps its native 650:720 ratio and,
     even at the largest zoom scale, never exceeds the viewport height. */
  height:min(58vh,560px); aspect-ratio:650/720; width:auto;
  border-radius:var(--radius); overflow:hidden;
  border:1px solid rgba(255,255,255,.14);
  /* Ambient screen-glow so the dark capture reads as a live, powered display
     casting light into the room — deliberate, not an empty black box. */
  box-shadow:
    0 40px 120px rgba(0,0,0,.6),
    0 0 70px 2px rgba(245,183,255,.22),
    0 0 200px 30px rgba(245,183,255,.10);
  background:linear-gradient(150deg, var(--card) 0%, var(--black) 80%);
  will-change:transform;
}
/* Ratio matches the source exactly, so cover == contain (no cropping); contain
   guarantees the full frame stays visible even if the source is ever swapped. */
#reelVideo{ width:100%; height:100%; object-fit:contain; background:#000; }
/* Screen-surface treatment — a top sheen, a soft pink wash and faint scanlines
   turn the video's dark desktop into an intentional "screen recording" look. */
.reel-frame::after{
  content:''; position:absolute; inset:0; z-index:4; pointer-events:none;
  border-radius:inherit;
  background:
    linear-gradient(180deg, rgba(255,255,255,.055) 0%, transparent 13%),
    radial-gradient(135% 90% at 50% 0%, rgba(245,183,255,.07) 0%, transparent 46%),
    repeating-linear-gradient(0deg, rgba(255,255,255,.02) 0px, rgba(255,255,255,.02) 1px, transparent 1px, transparent 3px);
  opacity:.85;
}
@media (max-width:767px){
  .reel-side{ display:none; }
  .reel-frame{ height:auto; width:min(82vw,420px); }
}
.reel-border{
  position:absolute; inset:0; border:1px solid rgba(255,255,255,.08);
  border-radius:var(--radius); pointer-events:none;
}
.reel-noise{
  position:absolute; inset:0; opacity:.06; mix-blend-mode:overlay; pointer-events:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.reel-ui{
  position:absolute; inset:0; padding:24px; display:flex; flex-direction:column;
  justify-content:space-between; pointer-events:none;
  font-family:var(--mono); font-size:11px; letter-spacing:.12em; text-transform:uppercase;
}
.ru-top,.ru-bottom{ display:flex; justify-content:space-between; color:rgba(255,255,255,.8); }
.ru-rec{ display:flex; align-items:center; gap:6px; color:var(--pink); }
.ru-rec::before{
  content:''; width:6px; height:6px; border-radius:50%; background:var(--pink);
  animation:blink 1.2s steps(1) infinite;
}
.reel-sound{
  position:absolute; bottom:24px; right:24px; z-index:3;
  font-family:var(--mono); font-size:11px; letter-spacing:.1em; text-transform:uppercase;
  padding:10px 18px; border:1px solid rgba(255,255,255,.25); border-radius:999px;
  color:var(--white); background:rgba(0,0,0,.4); backdrop-filter:blur(6px);
  transition:background .3s var(--ease), color .3s var(--ease);
}
.reel-sound:hover{ background:var(--white); color:var(--black); }

/* ===================================================================
   MANIFESTO
   =================================================================== */
.manifesto-grid{
  display:grid; grid-template-columns:1.1fr .9fr; gap:clamp(40px,6vw,100px);
  align-items:center;
}
.mani-text h2{
  font-size:clamp(32px,4.6vw,64px); margin-bottom:28px;
}
.mani-text p{ font-size:clamp(15px,1.3vw,18px); max-width:34em; margin-bottom:40px; }

.good-stamps{ display:flex; flex-wrap:wrap; gap:clamp(16px,3vw,40px); align-items:center; }
.stamp{ color:var(--white); opacity:.55; transition:opacity .35s var(--ease), color .35s var(--ease), transform .35s var(--ease); }
.stamp:hover{ opacity:1; color:var(--pink); transform:translateY(-3px); }
.stamp-svg{ height:clamp(20px,2.4vw,32px); width:auto; display:block; }

.mani-vid{
  position:relative; aspect-ratio:4/5; border-radius:var(--radius); overflow:hidden;
  border:1px solid rgba(255,255,255,.08);
}
.mani-vid video{ width:100%; height:100%; object-fit:cover; }
.mv-tag{
  position:absolute; left:18px; bottom:18px; z-index:2;
  font-family:var(--mono); font-size:10px; letter-spacing:.1em; text-transform:uppercase;
  color:var(--white); background:rgba(0,0,0,.45); backdrop-filter:blur(6px);
  padding:8px 14px; border-radius:999px; border:1px solid rgba(255,255,255,.12);
}
.mv-corner{
  position:absolute; width:22px; height:22px; border:1px solid var(--pink); opacity:.7;
}
.mv-corner.tl{ top:14px; left:14px; border-right:0; border-bottom:0; }
.mv-corner.br{ bottom:14px; right:14px; border-left:0; border-top:0; }

@media (max-width:991px){
  .manifesto-grid{ grid-template-columns:1fr; }
  .mani-vid{ order:-1; aspect-ratio:16/10; }
}

/* ===================================================================
   SERVICES
   =================================================================== */
.service-row{
  position:relative; display:flex; align-items:center; gap:clamp(20px,3vw,48px);
  padding:clamp(28px,4vw,52px) 0; border-top:1px solid rgba(255,255,255,.08);
  cursor:pointer; overflow:hidden; isolation:isolate;
}
.service-row:last-of-type{ border-bottom:1px solid rgba(255,255,255,.08); }
.service-row .fill{
  position:absolute; inset:0; background:var(--pink); z-index:-1;
  transform:translateY(101%); transition:transform .5s var(--ease);
}
.service-row:hover .fill{ transform:translateY(0); }
.service-row .num{
  font-family:var(--mono); font-size:14px; color:var(--gray);
  transition:color .4s var(--ease);
}
.service-row h3{
  flex:1; font-size:clamp(36px,7vw,96px); text-transform:uppercase;
  transition:color .4s var(--ease), transform .5s var(--ease);
}
.service-row:hover h3{ transform:translateX(14px); }
.service-row:hover h3,.service-row:hover .num{ color:var(--black); }

.service-detail{
  margin-top:clamp(40px,6vh,80px);
  display:grid; grid-template-columns:1fr 1fr; gap:clamp(20px,3vw,40px);
}
.sd-card{
  background:var(--card); border:1px solid rgba(255,255,255,.08); border-radius:var(--radius);
  overflow:hidden; transition:transform .4s var(--ease), border-color .4s var(--ease);
}
.sd-card:hover{ transform:translateY(-6px); border-color:rgba(245,183,255,.35); }
.sd-media{ aspect-ratio:16/9; overflow:hidden; }
.sd-media video{ width:100%; height:100%; object-fit:cover; }
.sd-body{ padding:clamp(20px,3vw,36px); }
.sd-body h4{ font-size:clamp(22px,2.6vw,30px); margin-bottom:14px; }
.sd-body h4 em{ font-style:normal; color:var(--pink); }
.sd-body p{ font-size:14.5px; margin-bottom:20px; }
.sd-body ul{ display:flex; flex-wrap:wrap; gap:10px; }
.sd-body ul li{
  font-family:var(--mono); font-size:11px; letter-spacing:.06em; text-transform:uppercase;
  border:1px solid rgba(255,255,255,.14); border-radius:999px; padding:7px 14px; color:var(--gray);
}

@media (max-width:767px){
  .service-detail{ grid-template-columns:1fr; }
  .service-row .num{ display:none; }
}

/* ===================================================================
   WORK / GALLERY
   =================================================================== */
.work-grid{
  display:grid; grid-template-columns:repeat(3,1fr); grid-auto-rows:minmax(300px,1fr);
  gap:clamp(16px,2vw,28px);
}
.work-card{
  position:relative; border-radius:var(--radius); overflow:hidden;
  border:1px solid rgba(255,255,255,.08); isolation:isolate;
  transition:transform .5s var(--ease), border-color .5s var(--ease);
}
.work-card:hover{ transform:translateY(-6px); border-color:rgba(255,255,255,.18); }
.work-card.big{ grid-column:span 2; grid-row:span 2; }
.work-card.wide{ grid-column:span 2; }
.work-card video{
  position:absolute; inset:0; width:100%; height:100%; object-fit:cover;
  transition:transform .7s var(--ease);
}
.work-card:hover video{ transform:scale(1.05); }
.work-card::after{
  content:''; position:absolute; inset:0;
  background:linear-gradient(180deg,transparent 45%,rgba(0,0,0,.85) 100%);
  z-index:1;
}
.wc-info{
  position:absolute; left:20px; bottom:20px; right:20px; z-index:2;
  display:flex; flex-direction:column; gap:6px;
}
.wc-tag{
  font-family:var(--mono); font-size:10px; letter-spacing:.12em; text-transform:uppercase;
  color:var(--pink);
}
.wc-info h4{ font-size:clamp(18px,2.2vw,28px); }
.wc-corner{
  position:absolute; top:16px; right:16px; z-index:2; width:34px; height:34px;
  border:1px solid rgba(255,255,255,.3); border-radius:50%;
  opacity:0; transform:scale(.6); transition:opacity .4s var(--ease), transform .4s var(--ease);
}
.wc-corner::before,.wc-corner::after{
  content:''; position:absolute; top:50%; left:50%; background:var(--white);
  transform:translate(-50%,-50%);
}
.wc-corner::before{ width:12px; height:1px; }
.wc-corner::after{ width:1px; height:12px; }
.work-card:hover .wc-corner{ opacity:1; transform:scale(1) rotate(45deg); }

@media (max-width:991px){
  .work-grid{ grid-template-columns:repeat(2,1fr); }
  .work-card.big{ grid-column:span 2; grid-row:span 1; aspect-ratio:16/10; }
  .work-card.wide{ grid-column:span 2; aspect-ratio:16/9; }
  .work-card:not(.big):not(.wide){ aspect-ratio:4/5; }
}
@media (max-width:600px){
  .work-grid{ grid-template-columns:1fr; }
  .work-card.big,.work-card.wide,.work-card{ grid-column:span 1; aspect-ratio:4/5; }
}

/* ===================================================================
   PROCESS — horizontal pin
   =================================================================== */
.process{ position:relative; background:var(--deep); }
.ph-pin{ position:relative; height:100vh; overflow:hidden; display:flex; align-items:center; background:var(--deep); }
.ph-track{
  display:flex; gap:var(--gut); padding-left:var(--pad); will-change:transform;
}
.ph-card{
  flex:none; width:min(72vw,460px); aspect-ratio:3/4;
  background:linear-gradient(160deg, var(--card) 0%, var(--black) 75%); border:1px solid rgba(255,255,255,.08); border-radius:var(--radius);
  padding:clamp(28px,4vw,44px); display:flex; flex-direction:column;
  position:relative; overflow:hidden;
}
.ph-card .tag{
  font-family:var(--mono); font-size:11px; letter-spacing:.12em; text-transform:uppercase;
  color:var(--pink);
}
.ph-card .big{
  font-family:var(--display); font-weight:800; font-size:clamp(60px,9vw,120px);
  color:rgba(255,255,255,.08); line-height:1; margin:auto 0 20px;
}
.ph-card h4{ font-size:clamp(22px,2.6vw,30px); margin-bottom:14px; }
.ph-card p{ font-size:14.5px; }
.ph-card.is-final{ background:linear-gradient(160deg, var(--card) 0%, var(--black) 75%); }
.ph-card.is-final .tag,.ph-card.is-final .big,.ph-card.is-final h4,.ph-card.is-final p{ position:relative; z-index:1; }
.ph-card.is-final .big{ color:var(--pink); }

/* Scale card — animated growth chart (replaces recycled video) */
.scale-chart{ position:absolute; inset:0; z-index:0; opacity:.9; }
.scale-chart svg{ width:100%; height:100%; display:block; }
.sc-grid line{ stroke:rgba(255,255,255,.06); stroke-width:1; }
.sc-area{ opacity:.7; }
.sc-line{
  fill:none; stroke:var(--pink); stroke-width:3; stroke-linecap:round;
  stroke-dasharray:600; stroke-dashoffset:600;
  filter:drop-shadow(0 0 14px rgba(255,79,216,.55));
  animation:sc-draw 6s var(--ease) infinite;
}
.sc-dot{
  fill:var(--pink); transform-origin:400px 40px;
  filter:drop-shadow(0 0 10px rgba(255,79,216,.7));
  animation:sc-dot-pulse 6s var(--ease) infinite;
}
@keyframes sc-draw{
  0%{ stroke-dashoffset:600; }
  45%,60%{ stroke-dashoffset:0; }
  100%{ stroke-dashoffset:0; }
}
@keyframes sc-dot-pulse{
  0%,40%{ opacity:0; transform:scale(.4); }
  50%{ opacity:1; transform:scale(1.5); }
  60%,90%{ opacity:1; transform:scale(1); }
  100%{ opacity:0; transform:scale(.4); }
}

/* Phase cards — per-step background animations (same family as the Scale chart) */
.ph-fx{ position:absolute; inset:0; z-index:0; pointer-events:none; }
.ph-fx svg{ width:100%; height:100%; display:block; }
.ph-card > .tag,.ph-card > .big,.ph-card > h4,.ph-card > p{ position:relative; z-index:1; }

/* 01 — Script & Concept: lines of script being written, blinking caret */
.fx-script{ opacity:.5; }
.scr-lines line{
  stroke:var(--pink); stroke-width:5; stroke-linecap:round;
  stroke-dasharray:400; stroke-dashoffset:400;
  filter:drop-shadow(0 0 8px rgba(255,79,216,.4));
  animation:scr-type 6s var(--ease) infinite;
}
.scr-lines line:nth-child(2){ animation-delay:.5s; }
.scr-lines line:nth-child(3){ animation-delay:1s; }
.scr-lines line:nth-child(4){ animation-delay:1.5s; }
.scr-caret{
  fill:var(--pink); filter:drop-shadow(0 0 8px rgba(255,79,216,.6));
  animation:scr-blink 1s steps(1,end) infinite;
}
@keyframes scr-type{ 0%{ stroke-dashoffset:400; } 42%,90%{ stroke-dashoffset:0; } 100%{ stroke-dashoffset:400; } }
@keyframes scr-blink{ 0%,50%{ opacity:.9; } 51%,100%{ opacity:0; } }

/* 02 — Ad Production: rolling film strip + recording light */
.fx-film{ opacity:.5; }
.film-rail{ stroke:var(--pink); stroke-width:3; opacity:.45; }
.film-sep{ stroke:rgba(255,79,216,.35); stroke-width:2; }
.film-perf{ fill:rgba(245,183,255,.55); }
.rec-dot{ fill:var(--pink); filter:drop-shadow(0 0 12px rgba(255,79,216,.8)); animation:rec-pulse 1.6s var(--ease) infinite; }
.rec-ring{
  fill:none; stroke:var(--pink); stroke-width:2;
  transform-box:fill-box; transform-origin:center;
  animation:rec-ring 1.6s var(--ease) infinite;
}
@keyframes rec-pulse{ 0%,100%{ opacity:.45; } 50%{ opacity:1; } }
@keyframes rec-ring{ 0%{ transform:scale(1); opacity:.6; } 100%{ transform:scale(2.6); opacity:0; } }

/* 03 — Post-Production: editing timeline with a scrubbing playhead */
.fx-edit{ opacity:.55; }
.tl-clips rect{ fill:rgba(245,183,255,.16); stroke:rgba(245,183,255,.32); stroke-width:1; }
.tl-playhead{ stroke:var(--pink); stroke-width:2.5; filter:drop-shadow(0 0 8px rgba(255,79,216,.7)); }
.tl-head{ fill:var(--pink); filter:drop-shadow(0 0 8px rgba(255,79,216,.7)); }

/* 04 — Launch & Optimize: the conversion cycle, an orbiting comet */
.fx-cycle{ opacity:.6; }
.cy-ring{ fill:none; stroke:rgba(245,183,255,.18); stroke-width:2; }
.cy-track{ fill:none; stroke:var(--pink); stroke-width:2.5; stroke-linecap:round; stroke-dasharray:120 620; filter:drop-shadow(0 0 8px rgba(255,79,216,.5)); }
.cy-comet{ fill:var(--pink); filter:drop-shadow(0 0 12px rgba(255,79,216,.85)); }
.cy-orbit{ transform-box:fill-box; transform-origin:center; animation:cy-spin 5s linear infinite; }
.cy-core{ fill:none; stroke:var(--pink); stroke-width:2; transform-box:fill-box; transform-origin:center; animation:cy-core 5s var(--ease) infinite; }
@keyframes cy-spin{ from{ transform:rotate(0deg); } to{ transform:rotate(360deg); } }
@keyframes cy-core{ 0%,100%{ transform:scale(.7); opacity:.3; } 50%{ transform:scale(1.1); opacity:.7; } }

@media (max-width:767px){
  .ph-pin{ height:auto; overflow:visible; }
  .ph-track{ flex-direction:column; padding:0 var(--pad); }
  .ph-card{ width:100%; aspect-ratio:auto; min-height:340px; }
}

/* ===================================================================
   WHY UGC
   =================================================================== */
.why{ display:grid; grid-template-columns:1fr 1fr; gap:clamp(40px,6vw,100px); align-items:center; }
.why-vid-wrap{ position:relative; }
.why-vid{
  position:relative; aspect-ratio:6/5; border-radius:var(--radius); overflow:hidden;
  border:1px solid rgba(255,255,255,.08);
}
.why-vid video{ width:100%; height:100%; object-fit:cover; }
.why-pie{
  position:absolute; right:clamp(-36px,-3vw,-20px); bottom:clamp(-36px,-3vw,-20px); z-index:2;
  width:clamp(90px,12vw,150px); height:clamp(90px,12vw,150px);
  display:flex; align-items:center; justify-content:center;
  border-radius:50%; background:rgba(0,0,0,.55); backdrop-filter:blur(8px);
  border:1px solid rgba(255,255,255,.12);
  box-shadow:0 18px 50px rgba(0,0,0,.5);
}
.pie-svg{
  position:absolute; inset:0; width:100%; height:100%; border-radius:50%; padding:6px;
  animation:pie-spin 50s linear infinite;
  transform-origin:50% 50%;
}
.why-pie:hover .pie-svg{ animation-duration:6s; }
.pie-label{
  position:relative; z-index:1; font-family:var(--mono); font-size:11px;
  letter-spacing:.06em; text-transform:uppercase; text-align:center; color:var(--black);
  line-height:1.3; mix-blend-mode:difference;
}

@keyframes pie-spin{
  from{ transform:rotate(0deg); }
  to{ transform:rotate(360deg); }
}

.why-list{ display:flex; flex-direction:column; gap:clamp(28px,4vh,48px); }
.why-item{ display:flex; gap:24px; align-items:flex-start; }
.wi-num{
  font-family:var(--mono); font-size:13px; color:var(--pink); padding-top:6px; flex:none;
}
.why-item h4{ font-size:clamp(18px,2.2vw,24px); margin-bottom:8px; }
.why-item p{ font-size:14.5px; max-width:32em; }

@media (max-width:991px){
  .why{ grid-template-columns:1fr; }
  .why-vid-wrap{ order:-1; }
  .why-vid{ aspect-ratio:16/10; }
  .why-pie{ right:14px; bottom:-22px; }
}

/* ===================================================================
   STATS
   =================================================================== */
.stats{ position:relative; overflow:hidden; }
.stats-bg{ position:absolute; inset:0; z-index:0; }
.stats-bg video{ width:100%; height:100%; object-fit:cover; }
.stats-bg::after{
  content:''; position:absolute; inset:0; background:rgba(0,0,0,.72);
}
.stats-inner{ position:relative; z-index:1; padding:clamp(64px,12vh,140px) var(--pad); }
.stats-grid{
  display:grid; grid-template-columns:repeat(4,1fr); gap:var(--gut);
  margin-bottom:clamp(48px,8vh,90px);
}
.stat .val{
  display:flex; align-items:flex-end; gap:6px;
  font-family:var(--display); font-weight:800; font-size:clamp(36px,6vw,84px);
  color:var(--pink); line-height:1;
}
.stat .val em{ font-style:normal; font-size:clamp(20px,2.6vw,36px); margin-bottom:.2em; }
.stat .lbl{ margin-top:14px; font-size:13.5px; color:var(--gray); max-width:18em; }

.partners{
  display:flex; align-items:center; gap:clamp(20px,3vw,40px);
  padding-top:clamp(32px,5vh,56px); border-top:1px solid rgba(255,255,255,.12);
}
.pt-tiktok{ height:clamp(24px,3vw,36px); width:auto; filter:brightness(0) invert(1); }
.pt-div{ width:1px; height:28px; background:rgba(255,255,255,.2); }
.pt-meta-group{ display:flex; align-items:center; gap:clamp(8px,1.2vw,14px); }
.pt-meta{ height:clamp(22px,2.7vw,32px); width:auto; filter:brightness(0) invert(1); }
.pt-meta-text{
  font-family:var(--display); font-weight:700;
  font-size:clamp(14px,1.55vw,21px); line-height:1.05;
  max-width:9.5em;
  color:var(--white); letter-spacing:-.01em;
}

@media (max-width:767px){
  .stats-grid{ grid-template-columns:repeat(2,1fr); gap:clamp(28px,6vh,48px) var(--gut); }
  .partners{ flex-direction:column; align-items:flex-start; gap:18px; }
  .pt-div{ display:none; }
  .pt-meta-text{ max-width:none; }
}

/* ===================================================================
   DELIVER — kinetic words
   =================================================================== */
.deliver{ position:relative; overflow:hidden; padding:clamp(64px,14vh,160px) 0; }
.deliver-bg{ position:absolute; inset:0; z-index:0; }
.deliver-bg video{ width:100%; height:100%; object-fit:cover; opacity:.5; }
.deliver-bg::after{ content:''; position:absolute; inset:0; background:rgba(0,0,0,.55); }
.deliver-inner{
  position:relative; z-index:1;
  display:flex; flex-direction:column; align-items:center; text-align:center;
  gap:.1em; padding:0 var(--pad);
}
.dl-kicker{
  font-family:var(--mono); font-size:12px; letter-spacing:.18em; text-transform:uppercase;
  color:var(--gray); margin-bottom:18px;
}
.dl-word{
  font-family:var(--display); font-weight:800; text-transform:uppercase;
  font-size:clamp(40px,9vw,128px); line-height:1.05;
  color:transparent; -webkit-text-stroke:1px var(--white);
  transition:color .4s var(--ease);
}
.dl-word:hover{ color:var(--pink); -webkit-text-stroke:1px var(--pink); }

/* ===================================================================
   CTA / CONTACT
   =================================================================== */
.cta{ padding:clamp(64px,12vh,140px) var(--pad); }
.cta-grid{ display:grid; grid-template-columns:1.1fr .9fr; gap:clamp(40px,6vw,100px); }
.cta-left h2{ font-size:clamp(40px,6vw,84px); margin-bottom:24px; }
.cta-note{ font-size:clamp(15px,1.3vw,18px); max-width:30em; margin-bottom:clamp(32px,5vh,56px); }
.cta-funnel{
  position:relative; aspect-ratio:16/10; border-radius:var(--radius); overflow:hidden;
  border:1px solid rgba(255,255,255,.08);
  background:radial-gradient(120% 100% at 80% 0%, rgba(245,183,255,.10) 0%, transparent 55%),
             linear-gradient(150deg, var(--card) 0%, var(--black) 85%);
}
.cta-funnel video{ width:100%; height:100%; object-fit:cover; }
.cta-canvas{ position:absolute; inset:0; width:100%; height:100%; display:block; }
.cta-funnel-label{
  position:absolute; top:18px; left:18px; z-index:1;
  display:flex; align-items:center;
  font-family:var(--mono); font-size:11px; letter-spacing:.12em; text-transform:uppercase;
  color:var(--gray);
}
.cta-heart{
  position:absolute; right:18px; bottom:18px; z-index:1;
  width:clamp(40px,6vw,72px); height:auto;
  animation:heart-float 4s ease-in-out infinite;
  transform-origin:50% 100%;
}

@keyframes heart-float{
  0%,100%{ transform:translateY(0) rotate(-4deg) scale(1); }
  50%{ transform:translateY(-10px) rotate(4deg) scale(1.06); }
}

.contact-box{
  background:var(--card); border:1px solid rgba(255,255,255,.08); border-radius:var(--radius);
  padding:clamp(28px,4vw,48px); position:relative;
}
.fld{ margin-bottom:22px; }
.fld label{
  display:block; font-family:var(--mono); font-size:11px; letter-spacing:.12em;
  text-transform:uppercase; color:var(--gray); margin-bottom:10px;
}
.fld input,.fld textarea{
  width:100%; border-bottom:1px solid rgba(255,255,255,.18); padding:10px 0;
  font-size:16px; transition:border-color .3s var(--ease);
  resize:vertical;
}
.fld input::placeholder,.fld textarea::placeholder{ color:rgba(255,255,255,.3); }
.fld input:focus,.fld textarea:focus{ border-color:var(--pink); }

#sendBtn{ margin-top:8px; width:100%; justify-content:center; }

.contact-ok{
  position:absolute; inset:0; display:flex; flex-direction:column;
  align-items:center; justify-content:center; text-align:center; gap:14px;
  background:var(--card); border-radius:var(--radius);
  opacity:0; pointer-events:none; transform:scale(.96);
  transition:opacity .4s var(--ease), transform .4s var(--ease);
}
.contact-ok.is-visible{ opacity:1; pointer-events:auto; transform:scale(1); }
.ok-mark{
  width:56px; height:56px; border-radius:50%; background:var(--pink); color:var(--black);
  display:flex; align-items:center; justify-content:center; font-size:24px;
}
.contact-ok h4{ font-size:24px; }
.contact-ok p{ font-size:14px; max-width:22em; }

@media (max-width:991px){
  .cta-grid{ grid-template-columns:1fr; }
}

/* ===================================================================
   FOOTER
   =================================================================== */
footer{ padding:clamp(56px,10vh,120px) var(--pad) clamp(24px,4vh,40px); }
.foot-grid{
  display:grid; grid-template-columns:1.4fr .8fr .8fr .8fr; gap:clamp(32px,5vw,60px);
  padding-bottom:clamp(48px,8vh,90px); border-bottom:1px solid rgba(255,255,255,.08);
}
.foot-logo svg{ width:min(220px,80%); height:auto; fill:var(--white); }
.foot-col h5{
  font-family:var(--mono); font-size:11px; letter-spacing:.14em; text-transform:uppercase;
  color:var(--gray); margin-bottom:18px; font-weight:500;
}
.foot-col{ display:flex; flex-direction:column; gap:12px; }
.foot-col a{
  font-size:15px; transition:color .3s var(--ease);
  width:fit-content;
}
.foot-col a:hover{ color:var(--pink); }
.foot-base{
  display:flex; justify-content:space-between; align-items:center;
  padding-top:24px; font-family:var(--mono); font-size:11px; letter-spacing:.08em;
  text-transform:uppercase; color:var(--gray);
}

@media (max-width:767px){
  .foot-grid{ grid-template-columns:1fr 1fr; }
  .foot-logo{ grid-column:1/3; margin-bottom:20px; }
  .foot-base{ flex-direction:column; gap:10px; align-items:flex-start; }
}

/* ===================================================================
   REVEAL — GSAP hooks (animated state set via JS; CSS sets a sane default)
   =================================================================== */
.reveal-y{ will-change:transform, opacity; }

/* ===================================================================
   REDUCED MOTION — tone down purely-CSS perpetual animations
   =================================================================== */
@media (prefers-reduced-motion: reduce){
  .pie-svg{ animation:none; }
  .cta-heart{ animation:none; }
}